This Is How We Fall

Everybody! It's September 23rd! It's autumn! Which, if you live in the northeast US, is the greatest time of the year. And if you don't live here, come move here for Pete's sake! Don't you love fall foliage, picking apples, Halloween, a chill in the air, homecoming weekend, pumpkin-spice lattes, college football, cuddling, the World Series, and wearing hoodies? What more do you want? This season is everything. (I apologize to my Australian readers for all the autumn talk. I know seasons are backwards there and... like... leaves fall up into the trees or something? I'm not sure how it works.)

I also think fall is a great time to reassess things in your life. Who was it who said, "Autumn is the springtime of the mind"? Let me look it up.

Hmmm. Apparently I'm the one who said it because I can't find that quote anywhere. But I sure as hell didn't make it up. Or maybe I did? Anyway, autumn is when I'm motivated to take stock of things and make decisions about what's to come. It was last autumn that I decided to start up this site, and that turned out to be a good idea.

Speaking of which, I'm meeting with a couple close-friends/advisors later today to talk about what options there are for keeping this site as an on-going thing. As of now I have the posts to go through mid-late 2016, but it's just a matter of available time. I've been spending 20 to 30 hours a week working on this site, and I was able to do that because I was taking a break from my normal freelance work. But soon I'll have to return to that. I really do love writing the site, and if I were independently wealthy I'd keep it going for a long time. But my stupid bank keeps insisting I'm not independently wealthy so I need to either stop or come up with some way to make the site self-perpetuating. Unfortunately, the appeal of this site is so narrow that to keep it going will require the support of pretty much all the people who like it. There's not enough people who resonate with my view on magic or the world that the site can continue with just a percentage of the people who like it backing it. So if it's important to you that this site keeps going, when the opportunity comes to support it, you're going to need to be all in. More on that in a couple of weeks. 

Let me get back to ruminating about autumn.

Here's a Martha Stewart-esque hot tip for you for a fall treat. I like to mix peanuts and candy corn together. It tastes like a deconstructed Payday bar. 

What are you doing? Go mix up a bowl already. For your health.

Speaking of, here's another great fall tip...

And finally, quite possibly the greatest autumn band of all time, The Clientele, released a best-of album a couple weeks ago called Alone and Unreal. Go track that shit down. 

Spectator Involvement

I received an email in regards to my post on Las Vegas Leaper that said, in part:

Should I endeavour to add the element of spectator discretion to the trick? I mean, I like doing that whenever it’s logical and hardly cumbersome; e.g., the cigarette-ash-in-spectator’s-hand trick, not that anyone smokes any longer.

Given how direct and powerful LVL already is, I’m not entirely certain, though.

I understand the question he's asking and it makes me think I didn't do a great job expressing why you would want to perform that trick in the manner I suggested. And I think there is value in looking at this a little more closely because there is a lesson there that can be applied to a lot of other tricks. 

My response to the email was this:

To be clear, the purpose is only to make it more direct and powerful. Involving the spectator is just a byproduct. The weakness in the traditional effect is the arbitrariness of sending across three cards. 

Think of it this way, if I make 4 grapes magically appear in my empty refrigerator, it might be a pretty good trick. But it's easy for the spectator to think, "Well, he must have had 4 grapes in there somehow without me knowing." But if I ask you to name a number and then I say, "There are now that many grapes in my refrigerator," the trick can no longer be, "How did he show me an empty fridge while hiding 4 grapes in there?" Asking them for a number isn't just about getting them involved, it's about making the effect impossible by throwing in something that is theoretically outside of the magician's control. 

As magicians we tend to segregate the components of the trick, because we know we need to do that in order to accomplish the effect. So we say, "How can I force or figure out the number he'll choose?" and, "How do I hide that many grapes in the refrigerator?" But I've found that spectators generally don't think like this. They just aggregate everything together. "He made the number of grapes I chose appear in the fridge!" It's just one thing. It's not, "He knew how many grapes I'd choose. And he had that number magically appear in the fridge." In the case of the Las Vegas Leaper tweak, it's about making the effect more impossible (not just about involving the spectator.)

But let's talk about spectator involvement. I think this is a misunderstood concept amongst magicians. People will often tell you that magic is more powerful when the spectator is involved. They will say that, and then they'll say something like, "That's why I ask them to hold their hand out so I can rest the deck on it." This sort of spectator involvement is what I call "Spectator As Table." It keeps them involved in the sense that they can't run away, but that's about it. One step up from this is when we have spectator's sign cards or things like that. This too is, technically, involving the spectator, but it's incidental. The key to good spectator involvement is this: Structure your tricks so the spectator feels their perception, actions, or choices will affect the process and/or outcome of the effect.

This is, of course, why mentalism often gets such a good reaction even when performed poorly. Most mentalism requires input from a spectator. In any effect where the spectator believes that what they're seeing is somehow unique to this moment, they will react stronger. This is not just true in magic, but in everyday life as well. If you're trying to make an impression on someone at a bar, you can recite a very well crafted pick-up line, but you will still make less of an impression than someone who says something mildly witty about the venue, the person they're talking to, or anything else that makes the interaction more personal. 

These opportunities for spectator involvement aren't always easy to find. But, like in Las Vegas Leaper, I believe they are there more often than we take advantage of. And when they hit, I think they can seriously strengthen the impact of an effect. And when they don't hit, they're completely forgotten, or you can choose to turn the miss into an aspect of your presentation.

I'll end with a somewhat simple example. It's not great magic, but it will be easy to follow the idea. Let's say you have a trick where you can make a red ball appear and then it changes to green.

You can present the trick that way -- "I'm magically producing a red ball, and now it changes to green" -- but from the spectator's perspective, they might as well be watching a youtube video.

Instead, you present it this way. 

"What's your favorite color?"

They say "red": You say, "Hmmm... red? I wouldn't have guessed that. Okay, if that's what you like." You close your empty hand and open it and a red ball appears. Perhaps you end the trick there. Or you can say that your favorite color is green and with a wave the ball turns green.

They say "green": You say, "Okay, green, that's a little unusual. But because I like you so much and I'm such a good magician, I will make a ball of your favorite color appear." You close your empty hand and open it and a red ball appears. "You're welcome," you say.

They say, "That's not my favorite color."

You say, "Ugghhh... this is so like you. You never give me credit for anything." 

"No," they say, "I said green."

"Exactly!" And now when they look back at the ball it's green.

They say "blue" [or any other color]: You say, "I'm so envious. I wish I had a favorite color. I usually like red, so most days I'll go with that. [You make the red ball appear.] But I'm so fickle and sometimes I prefer the more organic feel of green. [You make it change color.] 

In this case the spectator involvement doesn't hit like we'd want. But asking someone their favorite color is still a completely valid way to start off talking about your lack of one particular favorite color, so it will never seem awkward or like a question that doesn't go anywhere.

Again, I'm not suggesting this is the world's greatest mystery, I just believe it's a simple example of spectator interaction that is more interesting and more powerful than the way we typically involve people in our effects.




The Powers of Darkness

I'm actually writing this post a little earlier than usual. I'm waiting for my buddy, Clem to come over tonight. I can't remember if I've mentioned this before or not... you guys know I'm the grand wizard of the Brooklyn branch of the KKK, right? It is such a rich, rewarding, position to have. Met a lot of great white folks since I was elected. 

Anywho, I'm waiting on Clem to come over. I got my coon-stomping boots on and no coons to stomp! Isn't that the way it always is? That's actually kind of a cute image when you think about it. 

We need Clem's truck because he has the trailer hitch on the back for pickaninny dragging purposes, my car doesn't have one.

Where is Clem?

Hmmm... I guess I'll just watch some youtube videos to pass the time...

Huh...

Well... I...uhmmm. 

I feel kind of foolish now. I guess I had always just assumed racism was a good thing. But maybe it's not? I don't know. I suppose I needed this magic trick to set me straight. 

I don't know... there's a lot to digest here. I guess it's kind of a big deal that someone finally had the guts to come out and paint racism in a negative light and suggest black people were good for more than just dunking basketballs or busting up chifforobes.

I have to admit that it has certainly opened my eyes. Thank you, Scott and Puck.

Now just don't go making any videos of tricks that suggest there's anything wrong with NAMBLA (the North American Man/Boy Love Association) or Clem and I will never have any reason to hang out. (Clem is 11 and my boyfriend.)

Sundry Drive No. 12

For the second time this summer, Spencer Horsman, from Criss Angel's traveling ensemble magic show, has needed to be rescued from one of his escapes. You can read about it here

Spencer, I hate to be the one to have to tell you this, but you are apparently not good at escaping things. Is Criss trying to kill you? Why does he let you remain on the show? At the very least he should have you doing something different. Hey, I've got an idea. Why don't you do that thing where you fold a circle of felt into different hats? That seems like it might be more your speed. No, actually, forget that idea. I just had a very vivid image of you accidentally strangling yourself with the ring of felt while trying to fold one of those hats. I don't want to be responsible for that. 

Well, at any rate, Criss Angel's show, The Supernaturalists, or, as it's known in the industry, "No Refunds," will be touring the eastern half of the US over the course of the next couple of months. 


When your stupid wizard parents force you to make the bed.

The editing is great, but the acting is perfect.

Also, let's put our heads together and figure out how to make this effect work in real life. 


Everyone is upset because the trick Phantom, by Peter Eggink, is apparently a major dud. Someone let them know that I solved this problem with the Jerx Purchasing Principle, 7 days into the writing of this site.


Here's a couple creepy virgins flipping their shit because there was a woman in a low-cut dress in the demo for Rick Lax's Rip and Fold trick. 

I weep for any post-pubescent women who come within leering distance of these dumb dildos. For them a titty might as well be Halley's comet. They only see one every 76 years and likely through a telescope. 

I'm going to offer you two a tip: Don't buy Chris Philpott's French Postcards effect. It will be much less impressive that a spectator can discern the "sexy" postcards from the normal ones, when the sexy ones are caked in your dry, crusty cum.


Ugh... I hate to bring this up so soon after the guy's wedding, and especially in light of the Danny Cole/Justin Willman thing. But it looks like Joshua Jay and his new bride are trying to... here's the thing, I don't even know, to be honest... but it looks like they're trying to take credit for "designing" a deck of playing cards for their wedding. But if you look closely at this instagram post, it's clear that deck is just some old Garfield playing cards. What are they thinking? The "One of Moons" isn't even a card!


Tweak-End: Las Vegas Leaper by Paul Harris

Do you do Paul Harris' Las Vegas Leaper? You should, it's one of the best anytime, anywhere, any deck tricks you can do. I do the first phase as described in book 1 of the Art of Astonishment. Then I often do the second phase from Big Time Las Vegas Leaper, as described in book 3. 

I have a fairly robust presentation for this effect, but today I'm just going to offer a small verbal tweak that can increase the reaction to this trick enormously.

First, for those who aren't familiar, the effect is that the spectator counts 10 cards in their own hands, the performer doesn't touch them after they've been counted. The performer counts 10 cards for himself and then transports three of his cards over to the spectator's. So when the magician counts his cards, he has 7, and when the spectator counts her cards, she has 13. Then they do it again. So the magician has 4 and the spectator has 16. 

Here is the tweak. Once the spectator has counted their cards, you count off ten [supposedly] for yourself and hold up your pile. You say, "Ok, I have ten cards here. Name a number between one and ten."

Do you see? The numbers that will be said an overwhelming majority of the time (in my experience) are 3 or 7, and you are now set for a mindblowing effect because you already are holding 7 cards, and they already are holding 3 more than they think they are.

So...

If they say 7, you say: Okay, I will take these ten cards and turn them into seven. [Squeeze the packet between your hands, concentrate for a beat, then cleanly count 7 cards to the table.] But those three cards didn't disappear, I sent them over to your pile.

If they say 3, you say: Okay, I will send you three of my cards.

If they say 3 or 7, I only do the first phase. It just seems so impossible. They chose any number they wanted while the cards were already isolated away. It's a perfect effect. 

There are decent outs for all the other numbers as well.

If they chose 6 or 4, you are going to do the same thing, but you are just going to break it up into a first and second phase.

If they say 4, you say: Okay, I'm going to turn this packet of ten cards into four, one by one. [Make the cards vanish one at a time. False counting your pile as nine, then eight, then legitimately as seven. Pause.] The cards aren't really "disappearing," you know. Do you know where they're going? They're going to your pile. How many have I done so far? Three? Okay, let's see if it's working, so at this point you should have 13 cards. Count your cards. [Do the move to set up for the second phase.] Now, you said you wanted me to have four cards, right? So I have three more to go. [False count your four as seven.] We'll do these last three at the same time. [Do a little pop of the cards or whatever and immediately show you only have four. They now have 16.]

If they say 6, you say: Okay, I'm going to make six cards vanish. [Then repeat the same action as in the paragraph above.]

If they say 5, you say: Okay, I'm going to make five cards vanish. [Then you do the same actions as for four or six, but for the second phase you only do two more cards instead of three. Easy.]

If they say 2, 8, or 9 you're going to do something completely different but still logical. 

If they say 2, 8, or 9, you say: Okay, let me see if I have one of those. [Then you spread through your cards to find a card with that value. For example, if they say "two" you then look to see if you have a two in your ten cards. You'll either have a card of that value in your packet, in which case you can remove it, or you don't, in which case let the spectator choose any of the cards you do have instead. So with a 2, 8, or 9 you're acting as if you weren't asking for a "number of cards" but rather a value of cards. Once you have a card of that value or the spectator picks any other card, you tell them to remember that card. You then position that card so that after you do first phase, it will be the card on the top of your spectators pile that you pick up and say, "And look, the two of spades [for example] is still warm." I'm being intentionally vague here, but if you have Paul's work you know what I'm talking about. That line comes straight from his routine. So if they name one of these values you act like you're identifying one particular target card to keep track of.]

If they say 1 or 10 [and they never do] you say: Okay... actually, no... pick a number somewhere between one and ten. That will make it more interesting.

It feels like 70% of the time they go for a 3 or 7 and in that case, the effect not only seems like a completely pure miracle, it becomes almost a sleightless trick. I don't do the one at a time vanish if they name 3 or 7. It's just one moment. "You said seven? Okay, these ten cards are now seven." or "You said three? Okay, I will send you three of my cards." Poof. You're done. Keep it clean. With 4, 5, or 6, I do the first phase as individual vanishes because you're splitting up "their" number into two phases anyway. So it makes sense to do individual cards up to three, check to see if it's working, then send the rest along all at once.

This post is probably confusing if you don't do the trick, and maybe even if you do. I really recommend learning the effect if you don't already do it. It's always been very strong for me, and this adjustment takes it to the next level. The only issue with Paul's original trick is that it didn't make a whole lot of sense to take ten cards in order to make three vanish. And perhaps the broad strokes of the method were too much of a straight line for the spectator, i.e. "I must have had more cards in my hand than I thought, and he must have known how many more." With the way this tweak plays out most of the time, your spectator will really feel like they chose how many cards were to travel. And when they feel that way there is genuinely no way to backtrack the method.

In The Beginning: The Pre-Sliced Banana Trick

I collect beginner's cookbooks. Ideally from the mid-20th century. And ideally reproductions because I'm not a huge fan of 60-year old mayonnaise stains.

Here's a sampling of my collection.

I don't cook too much from these books. I just read them like literature. I prefer mid-century cookbooks because the art is generally more interesting, the language has more character, and you get stuff you just don't get in modern cookbooks. Like racist cereal.

And I particularly like beginner's cookbooks -- even though I am at the very least an intermediate cook -- because I like reintroducing myself to my hobbies every few years. It's good to be reminded of stuff, or to look at stuff you're already familiar with from someone else's perspective. 

I like to do this with magic as well.

If your goal is to come up with more interesting or engaging presentations for your magic, go get Magic for Dummies, Mark Wilson's Complete Course in Magic, or Joshua Jay's Magic: The Complete Course. (Hmmm.... I just noticed that. Super original name there, Joshua. Couldn't be bothered to crack a thesaurus? Magic: The Entire Curriculum, not good enough?) Now work your way through the book and try to put the effects in a more interesting context. It won't be easy. With some tricks (beginner's or not) the magic just isn't strong enough to support a particularly compelling performance. But if you're someone who values presentations, then it should be somewhat fun, even if the end result isn't really something you'd ever do.

I've gone through a couple of books this way. I don't have them with me where I am at the moment, but I remember a few ideas well enough that I will write them up in the future.

Today I want to talk about the pre-sliced banana trick. I've always liked this trick since I was a kid. I like the history behind it. Originally the books would recommend using a needle and thread to go around 5 or 6 points on the circumference of a banana and then pulling the thread through the banana to create one slice. And then you had to repeat it again for each slice you wanted to do.

Then one night, some dude (and I would love to meet this guy), was probably sitting near a lamp with his glasses on the end of his nose, trying to line up his next needle insertion, when it dawned on him, "What the fuck am I doing here sewing a banana?" And he realized he could just poke the needle in and wiggle it back and forth to create a slice. 

Generally, I would probably do this as a non-presentation. I would take Joshua Jay's idea (or at least the one he presents in his book) of acting like you're taking the "soul" out of the banana and then slicing it with an invisible knife, then acting as if you're putting the soul back into the banana. Then I'd peel it and put it on my cereal. (As part of some racist portrait.) I wouldn't comment on it. I'd just make sure someone was paying attention to me. I wouldn't respond to anything they say until the banana was on the cereal. I'd act like I was in a fugue state. Then I'd snap out of it. Then I'd deny everything they said happened and claim I got a knife, peeled the banana and cut it. When they give their impression of what happened I'd be like, "Look, Occam's Razor, what's more likely: that you didn't see what happened clearly or that I went into a trance and... what exactly?... cut a banana when it was inside its peel with an invisible knife?"

This is actually an example of an extension of my Distracted Artist Presentation style, that I simply think of as the Denial Presentation. There is nothing more fun than getting someone to argue that something impossible happened. Eventually you just act like you're conceding to what they said, and say in a real jerky way, "Ok. Sure. Whatever you say. I cut a banana while it was still in the peel. You got me pegged. Can we move on now?" It's a complete reversal of the standard magician/spectator interaction.

Here's another way to present this trick. I did it this way this summer while staying at a my friend's beach-house. Well, my friend's parent's beach-house. 

Here's what you do. Buy a bunch of bananas and prep all of them. But before you do that, stamp the name of any candy that comes in fruit flavors and in multiple pieces to a pack, on the side of the banana. I stamped "Mentos" on mine. I had planned to stamp Starburst, but it wouldn't fit. 

This is not just a presentational ploy, but it also helps the method. You see, you do the prep where the letters are. This hides the set-up completely. In the old way the needle dots would become brown after a short while and could sometimes look a little odd on an otherwise perfectly yellow banana. With this prep, everything is completely camouflaged. 

Now you put them in a fruit bowl.

Ideally someone will take a banana and notice this weirdness for themselves. You can feed the fire by being like, "Oh right, I think I heard that Mentos is getting into the fresh fruit game because the price of sugar is getting so goddamned high. Thanks a lot, Barack Hussain Obama!" If you're performing for someone particularly conservative, that line will work really well. You can talk further about something you read about how they're trying to maintain their "brand" by having the banana in individual pieces. "I think they cross-breed them with oranges or something to get them to be pre-sliced."

They will open at least a couple more bananas because they want to show everyone in the house. Try to stop them from opening all of them. 

The next morning they will come down the stairs. At some point they will notice the bananas in the fruit bowl. 

"What happened to the Mentos bananas?" they ask.

"The...Mentos...Bananas?" you say slowly, as if you're trying to interpret this phrase. "What do you mean? Did someone have banana Mentos or something?"

"The bananas we had yesterday. The Mentos ones."

"Yeah I had a banana yesterday, but what do you mean, 'The Mentos ones'?"

Let him explain to you what he's talking about. Just act super confused. "No, I wasn't here for that," you say. When he insists you were there the whole time you say, "Uhm, I think I'd remember that. Honestly, this sounds more like a dream or something. Could you have dreamed it?"

He'll take a look at the bananas that are in the fruit bowl and maybe peel one. It's normal. (You switched them out overnight.) You keep denying, and keep saying it was probably a dream he had. He'll swear it wasn't. Eventually he may be frustrated enough to root through the garbage looking for yesterday's peels. He finds them. They're normal banana peels. (You switched those out last night too.)

When I did this a couple months ago, it worked almost too well. I knew my friends would all be onto me if I tried it with them. Even if they didn't know me for trying shit like this, people my age will just immediately google anything they don't know about. Instead we targeted my friend's sweet parents who are in their mid-60s and were staying at the house too. So it was six against two. And on Saturday there were six of us all talking about how we'd read about these new Mentos bananas and how convenient they were and all that. Then on Sunday there were six of us all saying, "No. That never happened." And trying to convince them that they both shared the same weird dream. "That's actually kind of sweet," one of my friends told them. "You two must be really close to share a dream like that." Every condescending attempt to comfort them about the situation just riled them up even more.

"Don't be embarrassed," I said. "I once had a dream that everyone I loved died, and when I woke up after that I remember being said for a couple moments. So this is kind of the same thing."

"It wasn't a dream!" they both snapped.

Epilogue

Before we left I had my friend, whose parents we were messing with, open two windows on their web browser with the following google searches in them, as if she had just forgotten to close the tabs before we left. 

First window:

Second window:

Yes, it's a little mean. But if I thought they were really upset or disturbed in any way, I would have come clean immediately. I've always been good around friends' parents. And even now that most of my friends are mid-20s to late-40s, I still try and make a good impression on their parents. You might say this trick was disrespectful, but it was all in good fun. They're just in their 60s for god's sake. I enjoy spending time with people older than myself. And from doing so I've learned that the least respectful thing you can do is to treat people with a few years on you like they're faberge eggs. So I've always fucked around with my friends' parents the same way I do with my friends, and they generally love me for it.


Here Come the Jerx: Danny Cole vs Justin Willman

I'm the best person to settle magic disputes. Why? Well, I'm smarter than most of you. I have more common sense. And I don't know or care about any of you personally.

Today's case:

Danny Cole vs. Justin Willman

Exhibit A

Exhibit B

An Open Letter to Justin Willman from Danny Cole

Justin,

So obviously I saw your wedding video magic trick because you shared it on Facebook, Instagram, Twitter, etc., and I am feeling pretty bummed about your decision to perform it as you did. 

We both know that the effect of lying back with both feet planted predates my chair routine. It was done on THEM and I didn’t have anything to do with its creation. Chris Gongora and Enrico De La Vega created that. I know that Enrico gave you permission to perform their effect using their method for your wedding. 

The effect you did it at your wedding was the same effect from THEM but not the same method. The crucial difference is the ability for free movement before and after the effect. There would be no dance or even walking around with their method. 

As you know in 2004, after THEM, I created a method to sit in the air with no chair and do a backwards lean as I fought with the chair. I used the “lean” method as a starting point and added the absolute minimum support to that classic lean method so that I could sit and lean backwards. I used a carpet. I could also raise my leg. I could walk around and there was very free movement before and after the effect. As it happens, with my apparatus, it is possible to do the same effect as on THEM. I never used it that way. 

Then Cyril came along a couple years after I started doing it, and realized he could do the effect from THEM with my method. He connected those dots. 

That ability of the performer to walk and move around before and after the effect is very important. However, that isn’t possible with Chris and Rico’s method. And it is curious that while you had permission to use Chris and Rico’s method, that you actually didn’t. I would have no issues if you did. Why didn't you just do that? I think it is because using my method for this effect makes a huge difference in the overall magical atmosphere and impossibility. Without it, you have no dance for your wedding dance video. And in my opinion you are stealing my method because you did it without my permission. 

We can all vanish a coin, but sometimes it looks more magical when one magician does it as opposed to another. Why? Because of the method. The method matters. 

Here is what I think: you are going to claim you didn’t know that you were stealing my method to do their effect and just apologize. But that is just you wriggling through a loophole that allows you to get away with stealing something and still continue to rack up your “views”. Do your Justin Willman “brand” a favor and always do your own thing and never steal ideas. Do a “Drunk History” on that…oh wait, that wasn’t your idea either. 

Danny Cole

Exhibit C

Justin's response from Danny's Facebook

Verdict

Everyone is wrong here.

And I'm not saying Danny is wrong for being upset and making this a public issue. I completely understand why he's doing it.

And I'm not saying Justin is wrong for not getting express permission from Danny. I don't know enough about the nature of the illusion to know if that was required. And honestly, if I was performing any trick at my wedding reception, I wouldn't bother getting "permission" from any of you turds. For the same reason I wouldn't okay it with Tim DeLaughter from Tripping Daisy if I wanted to cover Sonic Bloom during my wedding reception. It's completely unnecessary.

"But," you'll say, "there's a difference between a performance for a private wedding reception and then taking that video and putting it on social media and having it go viral." That's a valid point. But again, it comes down to personal conscience and intent which is very difficult to judge in people.

No, when I say that "everyone is wrong," I mean that everyone is wrong about what the issue is here. We think it's about the method. "That's his method." "That's not your method." "That's not his method." "I was inspired by another method." "That method wasn't yours to take." "The method is what made the effect."

Magicians continue to be preoccupied with the same bullshit that they have for decades or centuries and then wonder why audiences often see magic as irrelevant. The "method" was not what got this trick 6 million+ views on youtube. As I wrote in an email earlier today:

Yeah, it blew up and got a lot of attention, but if anything, the amount of attention it got proves that the method wasn't the most important thing about this trick. If it was then Danny would have gotten that amount of attention for his performance(s) of the same trick. The audiences don't care about the secret. They care about the context and Justin put it into a better context than Danny did.

Magic methods are tools, people. That's it. We are like painters whose main focus is the brush everyone else is using. I'm not saying we shouldn't respect creators and strive for proper crediting and acknowledge our inspirations, we absolutely should. And we should be vigilant against people blatantly ripping off tricks and releasing their own versions and things like that. But, for better or for worse, your method can't be protected. Someone else may take it, or someone else may think of it on their own, either way it's out in the ether. And if someone takes it and uses it to connect and bring joy to millions of people, maybe that's not the worst thing in the world. Again, I sympathize with everyone's position, I just wish we could bring this passion for originality to the public-face of the art as well. Instead we have a lot of, "Hey, did he use MY method for putting a bill in a lemon!?" Instead of, "Why don't we all stop putting bills in lemons for a hot minute."

Sentencing

Justin should make a public post on his social networks about Danny Cole. Not as a mea culpa, but to thank him for his inspiration in whatever way his effect directly or indirectly led to Justin's. He should post a link to Danny's social media and video of some of his performances. And as punishment, Justin should have to do something really embarrassing. Like host a reality show about cupcakes or something.

“Art comes out of art. You cannot have Brahms without Beethoven. You cannot have Beethoven without Bach.”
Guy Davenport